Dov Charney Gets Yanked from American Apparel—And Here Are 13 Ads That Prove Why We Should’ve Seen It Coming

Ah, Dov Charney—Canada’s gift to uncomfortable HR meetings. The Montreal-born founder of American Apparel has finally been told to zip up, pack up, and piss off. After years of ahem "boundary-pushing" (read: lawsuits waiting to happen), the board has decided that maybe—just maybe—the CEO of a fashion brand shouldn’t be its biggest scandal.

According to The Globe & Mail (because you know it's serious when Canadians get involved), Charney’s exit comes after an investigation into "alleged misconduct." Alleged. That’s cute. The man ran a company like it was his personal audition for an SVU episode.

Of course, American Apparel itself wasn’t exactly subtle. The company built an empire on ads that were either edgy or evidence, depending on your legal team. And in honour of Charney’s forced farewell tour, we present 13 of the sexiest, most eyebrow-raising, and "How did this get printed?" American Apparel ads.

Buckle up—things are about to get very Terry Richardson.

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1. Panty time! Because nothing says "casual wear" like looking like you got locked out of your own house.
2. This one's interesting. In the same way tax fraud is "interesting."
3. Work it, girl! Nothing screams "empowered" like being styled to look like you woke up in a stranger’s apartment.
4. Just takin' in the view... We’re not even sure what’s being advertised here, but Dov was definitely watching.
5. Yup, that'll work. For what, exactly? Jury’s out.
6. Crotch shot X founder message... Only American Apparel could make "pervy CEO writes notes on an underwear model" seem like a normal Tuesday.
7. Yep. That’s it. That’s the whole aesthetic.
8. Hello, Amy. Wonder if she signed up for this... or if her modeling career started and ended in the same photoshoot.
9. Totally checking out the socks. Oh sure, socks. That’s what we’re looking at.
10. Where are you going to wear this?! Trick question. The answer is "court."
11. Indeed! Some call it avant-garde. Others call it deeply unsettling.
12. What's this chick up to, I wonder?! Probably re-evaluating all her life choices.
13. Sex, provocation, and political messages... Three things you never want to see in a deposition.

And with that, Dov Charney exits stage left, leaving behind a legacy of deep v-necks, questionable decisions, and lawsuits just waiting to be filed. American Apparel: where the clothing is minimal, but the scandals are extra-large.

Creepy Montreal-Born Founder Dov Charney Gets Shit-Canned From American Apparel: The 13 Sexiest AA Ads To Come From The Mind Of A Twisted Genius

Vladamir Poutine

19 juin 2014 16:29

It seems as though all the good times and boundary pushing has finally caught up with the chairman, founder and CEO of clothing brand American Apparel and controversial figure Dov Charney has finally been given the boot!

The Globe & Mail reports:

Montreal-born Dov Charney, the controversial founder of casual clothing retailer American Apparel Inc., has been ousted as chairman of the company, and the board is preparing to fire him as chief executive and president as the result of an investigation into alleged misconduct.

The action caps more than a decade of controversy at American Apparel, including financial troubles, a set-to with the U.S. government that forced it to lay off thousands of workers who did not have proper immigration documentation, and advertising featuring a do-it-yourself porn look.

And in honour of Dov's swift kick in the ass, we've rounded up 13 of our favourite, sex-oozing, head-turning and highly controvesial Amercan Apparel adverts. Many of these were shot by famed photographer Terry Richardson, quite the controversial figure in his own right. 

Here we go!

First off .. it's panty time!

This one's interesting

Work it girl!

Just takin' in the view ...

Yup, that'll work 

Crotch shot X founder message ... only American Apparel could pull this off

Yep

Hello Amy

Yup, totally checking out the socks

Exactly where are you going to wear this?!

Indeed!

What's this chick up to I wonder?!

This last one combines sex, provocation and political messages... not an easy feat but Dov takes care of it!

 

 Dating Profile

Ah, Milton. A man scorned. A pariah in the harsh dystopia of modern dating, where women swipe left like executioners wielding digital guillotines. He wanders the wasteland of rejected profiles, a lone warrior, a relic of a bygone era—hunted, despised, left on read.

But Milton… oh, Milton has a trick.

You see, he has studied the algorithm. He has stared into the cold, unfeeling abyss of Feeld, Tinder, Hinge—every cruel marketplace where women barter their attention for the mere promise of a man who won’t start a sentence with “Not all men.” And from the depths of his exile, he has devised the loophole.

Lying about his age? Child’s play. The amateurs do that. No, Milton’s trick is far more insidious, a masterpiece of deception and strategic ambiguity.

Milton doesn’t just shave a few years off his age. No, he creates multiple profiles, each fine-tuned for a different audience. To the 25-year-olds, he is a worldly but youthful 35—an older man, sure, but “distinguished.” To the 30-year-olds, he is 38—mature, but still within reach of their age range. And to the 40-year-olds, he is… well, he wouldn’t know. He’s never set his search parameters that high.

But that’s not all. Milton has mastered the art of profile optimization. One bio paints him as a sensitive artist, deep and brooding, with a vague but impressive-sounding job title like “Creative Consultant.” Another? A rugged outdoorsman, photographed mid-hike, despite the fact that his idea of cardio is pacing while on hold with customer service. And if you think he doesn’t have a separate profile as “just a guy looking for a fun, no-pressure vibe”? Oh, sweet summer child. Of course he does.

And so, Milton tricks the system. He sneaks past boundaries like a cat burglar in the night, his well-crafted lies slipping through search filters undetected. He does not wait to be chosen—he inserts himself into the narrative. A glitch in the matrix. A rogue variable.

Does it work? Well, he gets more matches. More chances. And sure, once they meet him, some of them might realize he’s… not quite as advertised. But by then, he’s already in the door. And Milton knows that, in dating as in battle, access is everything.

Hunted? Yes.
Despised? Absolutely.
But with his trick?

Milton is unstoppable.

ONLY FANS

 Ah, yes. The modern dating app, where romance goes to die and capitalism picks over the bones. And tonight, ladies and gentlemen, let’s talk about a very special type of entrepreneur—The OnlyFans Fisherwoman.

She’s not on the app for dating, no—she’s here for business. Think of it like fishing. Only instead of bait, it’s cleavage. Instead of a hook, it’s a DM saying, “Hey, cutie! 😘” And instead of reeling in a prize-winning bass, it’s some poor idiot named Greg who thinks she actually wants to talk to him.

“Oh my god, Greg, I love that you’re into the gym. You know what else I love? Exclusive content. Click my link, babe. 💋”

And just like that—boom. Greg’s credit card is in.

Now, to be fair, she's not technically lying. She really is a model… in the same way that a McDonald’s employee is a “culinary artist.” She does provide content—it’s just content you have to pay for. And suddenly, poor Greg, who thought he was one witty reply away from getting her number, is now $14.99 down and watching a girl lick whipped cream off her own knee.

Honestly, it’s impressive. The level of effortless scamming. Milton—poor, pathetic Milton—has to craft entire fake personas just to get a date. Meanwhile, these girls just upload a few pics, type “Hey babe 😘” once, and suddenly they’re funding a trip to Ibiza.

And the best part? They don’t even have to meet the guy. Imagine that. All the benefits of dating with none of the hassle. No pretending to be interested in his Spotify playlist, no sitting through his conspiracy theories about Bitcoin, no nodding politely while he explains why Fight Club is actually really deep.

It’s dating, but optimized.

And sure, some men get angry when they realize they’re being farmed for cash like digital cattle. But let’s be honest—if you fell for it, that’s natural selection at work.

Darwin would be proud.

 Sexism One – If Men’s Ads Were Like Women’s Personals

Hello, ladies. I am a white, intelligent, middle-aged, and hilarious man—basically, the human equivalent of a dad joke in a tax bracket. A mix of liberal and conservative values: I believe women should work, but also should be barefoot and pregnant. So, a progressive and a time traveler.

I seek a woman—preferably white, though I’m as flexible on this as my ability to touch my toes.

Must be:

• Possessing a C cup or larger—because apparently, I think personality is stored in the chest.
• A medium or small frame—because I want a woman who fits neatly into my outdated worldview and my car’s passenger seat.
• Under 5'1"? No more than 100 pounds, please—because any more and you might develop an opinion.
• If you’re 6’0”, up to 150 pounds is acceptable—because I understand physics.
• Passionate about treating her man like a king, which means breakfast in bed and an unquestioning devotion to a man whose most impressive achievement is writing this ad.
• Willing to become pregnant on command—because nothing says romance like a human vending machine for children.

To prove your worthiness, you must immediately provide a photo, contact information, and proof you live within a reasonable distance of Toronto. Exceptions made if you have a Canadian phone number and are planning to arrive within the month—because nothing says true love like strict geographical constraints.

Applications open until common sense kicks in.

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The Dark Side of Modelling: Uncovered - Paid To Party | In Too Deep | Ch...

Friday, April 9
Berkeley Church (315 Queen Street East)
VIP Party: 8-9
Doors: 9:00
Show: 9:30

Our special Fifth Anniversary celebrations are guaranteed to be unforgettable!  Join us as we welcome adult performers and directors from far and wide including Nica Noelle, Shine Louise Houston, Tristan Taormino, April Flores, Dylan Ryan, Courtney Trouble, Astrid Glitter, Julie Simone, Judy Minx, Sophia St. James, Jiz Lee, Madison Young, Tina Horn, and many more.  Featuring awards in categories including Hottest Kink Film, Sexiest Straight Movie, Steamiest Trans Movie and many more!  Hosted by Morgan Brayton (www.morganbrayton.com), this evening also includes entertainment from Bollywood Burlesque babe Masti Khors, searing dance troupe Ill Nana, and the high-energy sex bomb CoCo La Creme. Don't forget the silent auction and raffle, refreshments and more cuties than you can shake a stick at.

 

Tickets: $15 advance/$20 door

 $25 for combo tickets to awards + screening

$100 for VIP tickets (both awards and screening, + VIP pre-party, priority seating and gift bag worth over $250)